A national campaign will be launched this week to remind consumers how to identify genuine Aussie products and produce. The Government is currently working to introduce a mandatory country-of-origin symbol for food products, but until that symbol is introduced, the Australian Made, Australian Grown kangaroo logo will remain Australia’s only registered country-of-origin certification trade mark for the full range of locally made and grown goods.

Research* shows consumers care about where their products are made and grown, but can struggle to spot them. The ‘genuine Aussie’ initiative by the not-for-profit Australian Made Campaign aims to help change that.

The initiative will see the Australian Made, Australian Grown kangaroo logo with the ‘genuine Aussie’ tagline featured prominently on billboards, shopping centre displays, print, radio and online advertisements all over Australia this season, to encourage consumers to turn to the logo to verify locally made and grown goods when shopping.

To find out more visit www.australianmade.com.au.