Furnitex Re-launch Gets Thumbs Up 

There's only ONE Furnitex:
By the Industry, For the Industry

The Australian furniture industry recognised something had to change and now the industry has overwhelmingly welcomed the relaunch and NEW look Furnitex Connect.

This is the ONLY event that will connect all segments of the industry in a positive proactive manner.

In today's marketplace the priority for any successful business is the need for adaptability and efficiency and that's the model we are applying.

There are three guiding principles. Firstly, remove obstacles to growing the success, secondly, provide benefits immediately, and finally re-use existing ideas and principles that work!

We are confident in our plan and are prepared to document what we intend to do and how we go about it. This team is not afraid to face you in engagement meetings to give further insights as well as answer all of your questions directly.

We are hungry to make it a success and are not sitting back on past events that we all know have been less than successful!

We have set our priority to rebuild visitor attendance, and reverse the trends shown in reports from previous organisers highlighting the yearly decline in visitor numbers.

There will be a number of new and traditional marketing principles we will apply to the new Furnitex Connect, but it can be best summed up by the commitment to a budget not seen before.


Comparing 'Apples with Apples' on Pricing

One of the aspects that has come out in our research and review is how competing show organisers detail participation pricing.

As regulated by the government, all pricing should now be detailed GST inclusive HOWEVER we note some show organisers continue to release 'excluding GST' pricing.

The Furnitex Connect Dynamic Pricing model adheres to these Government regulations, and at the same time also allows you, the Exhibitor, to target your specific audience. Whether it be trade only, a combination of trade and public, or packages which include other key value-add opportunities, our pricing provides for key space locations to suit your budget.

Just one of the added benefits of the Furnitex Connect event includes very generous discounts for Australian Furniture Association (AFA) Members. Join now and not only will you make considerable savings on your
Furnitex Connect floor space, but you will also cover your AFA Membership joining fee* in the savings, and if you join by the end of February you will also receive a year's subscription from Furnishing International, one of Australia's premier design magazines, FREE!

So compare 'Apples with Apples' and the REAL cost of past events to what we have on offer. You'll see for yourself that Furnitex Connect is actually cheaper dependent on your package and choice of location. In the interest of providing a transparent service with integrity, we will ensure that you pay for what you get and get what you pay for.

All industries are more successful when they are represented by an active association and that's just another reason why Furnitex Connect is the ONLY event to be at, as it's backed by the peak industry body, the Australian Furniture Association. AFA Members at Furnitex Connect also provides additional benefits such as export
opportunities to a number of international shows in 2015 and beyond.

FURNITEX connect: Industry Presentations

Join other business leaders and meet the NEW Furnitex Connect team face-to-face at the 'Adapt & Adopt or do Nothing Tour'.

• Learn why Furnitex Connect is THE SHOW for you from the team at Expertise Events, Board and staff members of the Australian Furniture Association, and exhibition industry suppliers.

• Pick up exhibit ideas and solutions that can be immediately implemented

• Save with Tour discounts on all types of services

• Enjoy some free refreshments, network with industry peers and attend the ONLY Furnitex Connect dedicated presentations.

Presentations will be held in each capital city at the following times:

Melbourne Wednesday January 28
Melbourne Convention & Exhibition Centre
Presentation: 3.45pm

Brisbane Tuesday February 3
Brisbane Convention & Exhibition Centre
Presentation: 8.30am

Sydney Thursday February 5
Hordern Pavilion, Moore Park
Presentation: 8.30am

Adelaide Tuesday February 10
Goyder Pavilion, Adelaide Showground
Presentation: 9.00am

Perth Thursday February 12
Perth Convention & Exhibition Centre
Presentation: 9.00am

Please RSVP for the Furnitex Connect Presentation with your choice of venue and names of attendees (maximum 3 per company) to connect@expertiseevents.com.au by Friday, January 23, 2015.

The 'Adapt & Adopt or do Nothing Tour' will run on the same day in the cities and venues as above, with timings as follows:
• Melbourne, Brisbane and Sydney: 9.30am – 4.30pm
• Adelaide and Perth: 10.00am – 3.00pm

Please visit www.eetour.com.au for more details and registration.


Exhibition space for Furnitex Connect 2015 is currently being sold on a first-come first-served basis... so don't sit on the fence and wait until it's too late!

Contact the Furnitext Connect team today:
t: 02 9452 7575
e: connect@expertiseevents.com.au
w: www.australianfurniture.org.au/furnitex

Gary Fitz-Roy
Managing Director
Expertise Events
Patrizia Torelli
Chief Executive Officer
Australian Furniture Association