An article from the Financial Review discussing design-led innovation, a trend slowly coming to Australia that AFA Members may wish to adopt. 

Queensland window and door manufacturing company Centor was an early adopter of design-led innovation.

“It has been transformative to what we do and who we do it for; it changed the basis of our competition and it put all my staff on the same page,” says Chief Executive Nigel Spork.

On paper it all sounds simple enough. It’s just a matter of mastering the five core principles: clarity of purpose; become your market; be a disruptor; integrate your business model; and own the change experience.

“The problem,” says Spork, “is that no one is offering you solutions; all they’re saying is ‘here are some tools’. It’s easy to say you walk down a defined course when in reality it’s nothing like that.” 

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