The Australian Furniture Association (AFA) is delighted to announce the return of corporate film maker, international broadcaster, journalist and media communications strategist, Jo Pearson, to facilitate the upcoming Australian Furniture Industry Awards and National Furniture Training Conference - Furnishing Futures - as part of the iconic FURNITEX connect event.

‘I am a strong supporter of establishing a sustainable and distinctively Australian furniture industry in this country and believe that Australian design is some of the best in the world,’ said Ms Pearson

Jo has worked as an MC and communications specialist with industry organisations and businesses for more years than she cares to admit, and has experience in hosting televised and live interviews and discussions.

Most recently, Jo has delivered media training for a major Sydney-based national organisation, and produced films and animations for a global professional services firm in London.

Today, Jo writes and directs award-winning corporate films, as well as helping individuals and businesses tell their stories, and communicate their strategies, with authenticity and impact.

‘The furniture industry awards provide a perfect platform for new and emerging designers to achieve international exposure and maybe even kick-start their international careers,’ she said. ‘The story of design through to production has the capacity to build brand integrity and I am delighted to be able to bring those stories to this year’s FURNITEX connect and prestigious industry events.’

Jo has reinvented herself professionally several times since reading the news on Channel Ten, because, she says, she can't resist turning challenge and change, into energy and opportunity.

‘What draws me back to this year’s Furnishing Futures Conference is the passion and energy of the organisers and the direction of the programme. The partnership between Manufacturing Skills Australian (MSA) and the Australian Furniture Association (AFA) to deliver this world class event, only adds to the level of expertise that delegates can expect to hear and learn from.’

AFA CEO, Patrizia Torelli says ‘Jo’s story resonates with the Australian furniture industry and this is why she is perfectly suited to heading up this important work of the AFA and our Conference partners, MSA. Her professionalism and polished performance last year has made her a firm favourite amongst our stakeholders. We’re looking forward to another outstanding series of events with Jo at the helm.’