Malaysia is one of Australia’s top ten trading partners and the prospects for business have provided a beacon for SMEs to expand their operations into Malaysia.

However, many ventures have been cut short by cross-cultural blunders in matters such as language, etiquette, non-verbal communication and indifference to local customs and norms.

Cultural slip-ups on the surface might appear trivial – even humorous by Aussie standards, but the mistakes made in areas such as management, marketing, advertising and during negotiations have had devastating financial consequences.

The AFA together with Cultural Synergies and Connect Malaysia encourages AFA Members to attend this informative and workshop to be held on Saturday 6 May 2017 from 9am. Attendees will include representatives from Austrade, Efic, Bank of Melbourne, MATRADE, Melrose International, and Cornwall Stodart. The event is supported by AFA Partners, the Malaysian Furniture Council. Read the PDF Here: Cultural Awareness Workshop for SMEs March 2017 (2)