Jardan Leads the Way in Sustainable Furniture Manufacturing

Jardan, a proudly family-owned Australian company, and Australian Furniture Association member, is setting a new standard in sustainable furniture manufacturing. With a commitment to creating responsible furniture and lighting that deeply connects to the Australian...

Strengthening Cybersecurity in Australia’s Furnishing Industry

Cyber threats are evolving rapidly — and for Australian businesses, including those in the furnishing and manufacturing sectors, staying ahead has never been more challenging. To help leaders navigate this landscape, the Australian Furniture Association (AFA) is...

The Brand Graveyard: Where Generic Furniture Names Go to Die

The furniture industry thrives on innovation. New designs push the boundaries of ergonomics, materials, and form. But in the marketplace, a chair remains a chair, and a table remains a table. This elemental truth presents a significant branding challenge: how to forge...