The Brand Graveyard: Where Generic Furniture Names Go to Die

The furniture industry thrives on innovation. New designs push the boundaries of ergonomics, materials, and form. But in the marketplace, a chair remains a chair, and a table remains a table. This elemental truth presents a significant branding challenge: how to forge...

Partnership Puts Commercial Interiors in the Carbon Spotlight

The Australian Furniture Association (AFA), in collaboration with the Australian Furnishing Industry Stewardship Council (AFISC) and Rebuilt, has launched a groundbreaking partnership to bring Furniture, Fixtures and Equipment (FF&E) into the centre of carbon...

Rebuilt

Rebuilt- Carbon you can use Rebuilt helps furniture and FF&E suppliers turn their manufacturing data into simple, verified, internationally recognised Product Carbon Footprints, to help you get specified, comply with regulations and plan for a low carbon future....

The Growth Activists

Turning provocative thinking into actionable strategies for positive impact. We are a strategy and engagement consultancy that activates courageous organisations for a sustainable future. We are an extraordinary combination of accomplished leaders obsessed with making...

UMAX Energy

Umax Energy, headquartered in Sydney, is the global partner of GoodWe BIPV and a pioneer in Building-Integrated Photovoltaics (BIPV) for outdoor building environment. Best known for our Umax Solar Carport solutions, we deliver smart, modular designs crafted for both...