Part 2, graduate of architecture, designer and visualiser, Jonathan Muller, shares his
expertise on how to get your furnishing products in front of architects and specifiers.

By building a 3D model of your products, and offering it for free download, you are creating a virtual
catalogue that will increase the possibility of your products being specified on projects, often in considerable
volume. Without this digital presence you have basically zero chance of your products being seen, liked or
specified. Stay tuned for next week’s tips on How to make the change.


Author Bio:

Jonathan Muller is an architect who has designed furniture for a number of Australian
manufacturers. He was an assistant to Fred Lowen at Module International and has been an
Australia Council awarded designer/maker of timber furniture. More recently he was associate at a health planning and architectural practice with practical experience in ‘how’ products are selected for projects. His expertise is in architectural and Interior concept design and software rendering.

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