The Lady of the House’

Understanding the purchasing decision process of your customers is imperative in today’s competitive market. Customer profiling has been used in the fashion industry for over 3 decades and has been a driving tool in establishing market share. Knowing and determining...

A Handy Reference Guide to the 20 Greenest Materials

Have you ever wondered what the greenest materials are…we found this handy go-to list of the friendliest materials that have our planet covered. http://ecosalon.com/a-handy-reference-guide-to-the-20-greenest-materials/

Pantones colour of the year – Greenery!

In keeping with a green theme have you incorporated Pantones colour of the year into any of your designs? If so we would love to see them…in the interim here are some thought starters from our friends at dezeen...

Green Interior Awards Open for submissions

Thank you to the green Interior Awards for their contribution to todays enewlsetter. The AFA is proud to be associated with the Green Interior Awards, which are now open http://us11.campaign-archive1.com/?u=bd04e0d033c6be47b454e3519&id=4109cb82f0

CEO News November 2017

I am excited to lead a delegation of Industry Leaders, Designers, Educators and Buyers to Malaysia for the EFE and MIFF 2017 events. Whilst my role will be to present on the importance of complying with Australian standards, testing, certification and legislation, the...

AFA CEO to Chair Government Appointed Industry Reference Committee

  Patrizia Torelli, CEO of the Australian Furniture Association, has recently been appointed as Chair of the Furnishing Industry Reference Committee. The new model, for developing and maintaining training packages, places industry at the centre of the process....

HOW DOES A GENIUS BILLIONAIRE ENTREPRENEUR HANDLE PRICING STRATEGY?

  …and what you can do to improve your pricing strategy     This week we received a great thought provoking piece from Ron Wood, Founder and Managing Director of Pricing Insight. He highlighted the email shared with the world for a very specific and clever...

Choosing safe baby furniture

Here at the AFA we are very concerned about the safety of furniture, especially with the toppling furniture incidents that have been reported lately. Safe baby furniture and baby equipment will help to protect your child. You’ll still have to watch your child and...

Aussie Made product still the preference

Great news for Australian made products – which includes our very own fabulous furniture – Roy Morgan Research findings revealed that Australian-made products are still tops for Aussie consumers—89% of whom say they’re more likely to buy a product if it’s...

AFA Makes Submission on behalf of Industry Members

The Australian Furniture Association (AFA) welcomed the opportunity to make a submission to the Department of Agriculture and Water Resources’ consultation Regulatory Impact Statement (RIS) on reforming Australia’s Illegal Logging regulations. The AFA supports the...

Australia’s ‘five pillar economy’ – manufacturing

Manufacturing has changed the world and is itself changing, more fundamentally than at any time since the industrial revolution. Does this spell the end of manufacturing in Australia, or a new beginning? Our immediate challenge is that the resources boom has ‘hollowed...

Advantages of buying Fabric furniture

Choosing a sofa can be confusing. With so many materials, designs, shapes, and sizes, it is difficult to narrow down which sofa is right for your needs. Since fabric sofas have many advantages over leather sofas, weigh these considerations, and then purchase the...

Advantages of buying Plastic furniture

Plastic furniture is usually associated with brightly colored kiddie chairs or extra tables that are brought in for a church event. People don’t normally think of plastic when they’re furnishing their homes, but this mindset is starting to change. Many new...

Advantages of buying “Upcycled” furniture

Have you noticed a rise in people being interested in upcycling? Have you heard the word more often than usual? It’s a thing! So what is all the fuss about upcycling? And what is it all about? Upcycle Magazine says “Upcycling is taking an item that is no longer needed...

10%-20% OFF HR Advisory Services for AFA Platinum and Importer Members:

Back into the swing of things and experiencing some HR glitches after the break? The AFA has negotiated exclusive HR Support Services on behalf of AFA members, with significant discounts for Platinum and Importer Members What Advice and Support is available? ·      ...