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Red Points & AFA Webinar
30/05/2018 @ 3:00 PM - 5:00 PM
Fake design furniture on ecommerce platforms
At Red Points we specialise in Intellectual Property protection and defend brands online, using a combination of our expert legal team, experienced analysts and our proprietary technology. Our technology is the core of our protection solution, it employs machine learning algorithms that scan the internet and identify all IP infringements. We then validate and remove infringements, all the while reporting the details of each infringement in real time for our clients.
Red Points has partnered with the Australian Furniture Association (AFA) to debate the problem of counterfeits and illegal replica products on ecommerce platforms, and consumer behaviour towards these products.
Are buyers of design items aware of the risk of fake and imitation items on ecommerce platforms? A study conducted by Red Points found that 82% of design consumers on Amazon favour replicas over original products. Furthermore, most of them do not feel confident they can identify non-genuine products online. These buying habits directly affect furniture brands. Both their reputation and consumer loyalty is potentially at stake.
- Practical tips for brands that need to protect themselves.
- Latest trends in counterfeiting and solution to it.
- How to protect your brand and consumers in and outside the main ecommerce platforms.
- Do customers care about designers or brands? How new customers’ buying habits favour copycat products.