The Australian Furniture Association is joining the growing number of industries encouraging members and stakeholders to explore the frontier of Artificial Intelligence for marketing their businesses, products and services. ‘ Whilst in the strictest terms, Artificial means insincere, false and fake,’ says AFA CEO Patrizia Torelli, ‘we cannot escape the fact that we are surrounded by it in our everyday lives already.’

The AFA was well represented at Intuit Mailchimp’s Sydney workshop this week and is keen to share what was learned from this significant event with keynote speaker Toby Walsh, Chief Scientist at UNSW, AI Institute.

Highlights from MailChimp’s Workshop Event
In an era when artificial intelligence (AI) is transforming industries at an unprecedented pace, MailChimp recently hosted a workshop event titled “The Ins and Outs of AI.” Held to shed light on the multifaceted role of AI in marketing, the event featured insightful discussions, fireside chats, and practical demonstrations, leaving attendees equipped with the knowledge and tools to harness the power of AI for their businesses. Let’s delve into the highlights of this enriching event.

  1. Navigating the World of AI for a Brighter Future

The workshop commenced with an illuminating session led by Professor Walsh, delving into the transformative power of AI in our lives. Professor Walsh debunked misconceptions and addressed fears surrounding AI’s future impact, emphasising its potential for positive change. With a focus on generative AI tools like Stable Diffusion and ChatGPT, attendees gained valuable insights into the risks, opportunities, and essential understandings required to navigate this evolving technological landscape effectively.

  1. Fireside Chat with Mailchimp Partners: AI-Powered Marketing

The event continued with a captivating fireside chat featuring Mailchimp partners Lindsey Carroll, Founder & CEO of Outbox, and Mia McLeod, Founder & CEO of Digital Collective. Moderated by Jane Merrick, Marketing Director at Intuit Australia, the discussion centred around the intersection of AI and marketing. Lindsey and Mia’s vast marketing expertise enriched the conversation, providing attendees with inspiration and a deeper understanding of leveraging AI to achieve marketing and business goals.

  1. Maximising Your Marketing Potential: Harnessing AI-powered Tools with Mailchimp

Concluding the event on a practical note, Celeste Mora, Manager of Product Design, and Mansi Gupta, Product Marketing Manager at Intuit Mailchimp, led a highly engaging session. Attendees learned to leverage Mailchimp’s latest AI enhancement, Intuit Assist, and additional automation to personalise marketing at scale. Through insightful walkthroughs and in-depth demonstrations, participants acquired diverse practical skills, empowering them to give their marketing strategy the edge it needs to reach business goals faster.

In Conclusion

The MailChimp workshop event, “The Ins and Outs of AI,” was indeed a resounding success. From navigating the complexities of AI to exploring its intersection with marketing, attendees were treated to a wealth of knowledge and practical insights. As AI continues to redefine the marketing landscape, events like these serve as invaluable platforms for professionals to stay ahead of the curve. With a clearer understanding of AI’s potential and practical applications, businesses can embark on a journey towards greater innovation and success in the digital age.

For further information, do not hesitate to reach out to Rachael Forrester at