Google Reviews and Ranking
Have you ever wondered how important Google Reviews are? Or perhaps you know they are important for reputation, but the task keeps getting pushed down your ever-growing to-do list.
Well, what many businesses don’t realise is that your Google Reviews, or lack thereof, now affect your website’s ranking.
What business owners do know is that digital marketing is all about ranking – it’s why there is such a big focus out there in “Web Land”.
And, while there are lots of tricks in the toolbox, it is critical to not overlook one of the simplest ones!
Google Reviews now impact your website’s ranking, so that seemingly non-urgent task should really be pushed back up your to-do list.
After all, you might be surprised to find that it takes less time than expected to send out a request to your customers for reviews.
In short, don’t let this small but mighty part of your digital marketing strategy get pushed aside. The benefits and returns are well worth the time it takes to make it happen.
The Australasian Furniture Association team checked in with the digital marketing experts at Web Marketing Angels. We discovered there are a number of ways you can encourage customers to add a review to your Google Business profile.
The most efficient way is to create a strategy that automates the process as much as possible. If you plan ahead, you can make getting your customers on board part of your after-sales procedures.
We love some of these simple suggestions. How many do you think you could add to your business’ strategy, quickly and easily?
- Send a thank you email with a review link, include a thank you card with a review request when you send products
- Encourage them in person once the service has been provided or the product received.
- Add a Google review link to your website and social media profiles
- Add that same review link to your invoices and/or receipts
- Send out emails and newsletters using a marketing automation platform like Mailchimp, and include Google review requests in your mailouts
Remember to ask for positive Google reviews, and request constructive feedback in an email. This encourages people to send any queries, less positive feedback, or complaints directly to your inbox, rather than posted publicly. It is all in the wording!
Do you have any other ideas or have your own creative ways to approach your clients for reviews?
If you’re looking for a new digital marketing strategy to boost your rankings and digital footprint, we highly recommend chatting with the team at Web Marketing Angels. They can customise a plan to maximise your online marketing potential.