The Australian Furniture Association is continuing to grow its global reach internationally and the AFA’s commitment to a clear global focus quality, high standards and safe Australian furnishing products and industry-led advocacy.
More discounts; greater access to services; the strongest voice to government and recognition across the international community.
The AFA proactively positions itself as Australia’s peak industry organisation on the international scene. The AFA’s role is to grow and protect Australia’s strong furniture manufacturing sector whilst raising awareness and understanding of the Association’s work for Australian businesses and drive demand for Australian quality products, high standards, safety initiatives and skills transfer.
‘We remain committed to our core purpose to support Australian manufacturing, and what our Members’ stand for. The international attention directed to the AFA over the past few years continues to exceed expectations,’ says AFA CEO, Patrizia Torelli. ‘The position clearly communicates our vision which is to ensure our standing in the international community, and the products sourced, designed and manufactured both here and offshore, are recognised as being amongst the most sustainable, safest, best designed, and quality manufactured in the world.’
The AFA has an extensive consultation program with its members, stakeholders and the broader community. The purpose is to better understand the status of the sector, consumer attitudes and the strategic direction the AFA should take to build on the historical success of its operations. The AFA’s 2023-2026 Strategic Plan provides the guiding principles for the next three years.
The dual brands are the result of consultation and underpin a focused strategy to raise awareness and understanding of the Australian Furniture Association and attracts significant valuable services and offerings for AFA Members.
As part of the change, the Australian Furniture Association continues to advocate and amplify its services, which can be accessed by visiting www.theafa.asn.au
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Contact The AFA HERE