choose Australia first Accreditation

The choose Australia first campaign is supported by Australian agencies, buyers and consumers wanting, now, more than ever, to buy Australian.

AFA Member accredited choose Australia first brands meet with the Australian product requirements, as specified by the Australian Consumer Law and enforced by the ACCC.

Membership Form Purchase
Please list the brands that you currently own as part of your business
Approval to promote your business on AFA website?
Approval to publish in AFA Membership Directory?
Approval to share your news via AFA social media?


For Australian enterprises that manufacture, supply, distribute or sell online, any locally made furnishing, homewares and decorator products which meet the choose Australia first accreditation.

Accredited brands appear on the AFA website to make it simple for procurers, designers, architects, specifiers, buyers and consumers to make an educated choice when purchasing Australian products from Australian businesses who employ Australian workers. Eligible AFA Platinum and Importer Members are entitled to COMPLIMENTARY choose Australia first accreditation. Conditions apply.

Remember to choose Australia first.

choose Australia first accredited brands gain access to all AFA events at eligible member level prices, have access to tailored AFA resources and are encouraged to actively participate in AFA events nationally and internationally.

choose Australia first accreditation includes:

choose Australia first logo added to your AFA Member directory listing on the AFA website

Use of the choose Australia first accreditation online, in marketing literature and at point of sale.

Access to the choose Australia first industry EDM issued regularly to drive traffic to the AFA website (50,000 reach)

choose Australia first logo holders can provide relevant content which will be added to the campaigns on a first come first served basis on a rotating schedule

AFA social media amplification of your brand via choose Australia first online content and shares in the relevant AFA social media platforms (50,000 reach)

No additional licensing fees. No financial reporting required.


Meet the people you need to know; clients, consumers, specifiers, designers. Join the network of professionals offering industry insights and business generation support.


Access a wealth of resources to help you with your business operations, including a range of business templates, access to business services, workshops, seminars, and events.


choose Australia first accreditation listing and digital branding recognition and stand out from the pack by entering AFA and global awards and programs.


Be a part of the furnishing community working together for industry-wide benefit, from organising events to advocating for the industry.


In choosing to be a member of Australia’s peak industry body, you are taking the first step to being recognised as a furnishing industry professional.

Note: choose Australia first accreditation is only available to AFA members and is applicable to one registered business trading name. Company Groups may apply for a Group Membership Discount where multiple businesses are vertically integrated.  For Group Membership Discounts contact