A recent study by Monash University is on point for Australian Furniture Association Members to consider. It’s an Australian based survey sitting against the local economic backdrop – so directly relevant to Australian businesses. The study found that 46% of shoppers think Sustainability is important in making a retail decision, that shoppers use product and packaging clues to make a decision, that choice difficulty increases if the number of alternatives and attributes increases, and the attributes are difficult to evaluate.
It’s clear that consumers are looking for clues on sustainable practices in product and packaging when making choices, with a growing proportion prepared to pay more for a higher degree of sustainability.
Is your business on board with the Sustainability movement? What is the business strategy? What actions are underway? Is your messaging to customers getting though?
We encourage you to read through the survey results in the following link and contact us here at the AFA to help connect the dots.
Sustainability an important value, despite cost-of-living pressures – Monash Lens
*Courtesy Monash University