The renewed love affair with products manufactured in Australia at risk when the lines are blurred
The resurgence of interest in products that are made in Australia has been significant in the past two years. Australian consumers, buyers and specifiers are willing to pay for products they believe are made in, grown in or product of Australia, or support local jobs and businesses. Even Australia’s Governments’ are beginning to push for ‘buy local’. However, any Country of Origin claim should provide consumers with clear, accurate and truthful information about what they are buying. Significant penalties apply if a product is misrepresented