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Corporate News
Your gateway to the latest innovations and market trends defining the next era of furnishing—welcome to our corporate news page
Updates from the Corporate Desk
Personal Accident & Illness vs Life Insurance: What Small Business Owners Should Know
In partnership with BizCover – exclusive benefits for AFA members Running a small business often means your income depends entirely on your ability to work. But what happens if you’re injured or fall ill and can’t earn an income? For many small business owners, that...
Strengthening Cybersecurity in Australia’s Furnishing Industry
Cyber threats are evolving rapidly — and for Australian businesses, including those in the furnishing and manufacturing sectors, staying ahead has never been more challenging. To help leaders navigate this landscape, the Australian Furniture Association (AFA) is...
The Brand Graveyard: Where Generic Furniture Names Go to Die
The furniture industry thrives on innovation. New designs push the boundaries of ergonomics, materials, and form. But in the marketplace, a chair remains a chair, and a table remains a table. This elemental truth presents a significant branding challenge: how to forge...